“Awareness” isn’t the problem
The lack of focus on early intervention, as opposed to critical response, means that blokes have limited tools and knowledge of how to get their head right before things get out of hand.
R U OK? day is a good start.

What is “early intervention”?
You wouldn’t wait until a cancer is in its final stages to act, so why do we place so much emphasis on these services that do nothing to address and ameliorate mental health concerns in their earliest stages?
If you’re in a moment of crisis, these services can be helpful. But we want to create a culture of early intervention.