We started Pilot in 2019 on a verandah in inner Sydney.
Why? Because talk is cheap.
There are enough people raising awareness of men's health – and doing a great job – but not many avenues for taking action.
As a result, many men fall through the cracks.
Add to this our national appetite for risk-taking, including alcohol and drug abuse, smoking and gambling.
There is little wonder men have turned to the internet – Dr Google, and counterfeit medications. But where are the trustworthy online options?
As an exercise, what would it look like if we designed something for men and their specific needs?
So that's what we built with Pilot.
Since launched, we've served over 50,000 Australian men, and we're only just getting started.